From a strategic perspective, stability and development is the core objective of enterprise search. In this case, we see no development, but M & crazy; is not stable, but the management of post-merger turmoil. At this point, whether investors or management, time, and unfortunately few options.
"Merger integration than the Hollywood stars failure rate higher." In terms of process, a strategy for the implementation of mergers and acquisitions than any other is more complex and more challenging. M & A process can be divided into: M & selection, implementation and M & M after the three stages of integration. Any link problems to the acquisition strategy will bring disastrous consequences. Case problems mainly in the implementation and M & M integrated part of the manager wrong and hasty to judge how hard to understand the action.
First, the wrong understanding of acquisition strategy led to the wrong action. Managers believe that "Speed is everything on the Chinese media" is the key to successful implementation of M & A strategy. Under the guidance in this sense, there has been "two or three days to acquire a business," the mad actions, also have 5 times higher than the rival bid sky-high price. At this point, managers have fallen into the trap of their own M & weaving. In this trap, the acquisition became a snowball game. Managers naively believe that money can buy certain assets to create greater profits and buy more you reward. The fact far from it.
Second, the integrated management system occurred during the collapse. Such systemic problems is to implement the acquisition manager's nightmare. Everyone expected after a merger or synthetic additive effect, but without a proper understanding of and active preparation, post-merger integration of mergers and acquisitions often become the greatest obstacle to success.
M & A integration, it is usually to consider financial, strategic and cultural, operational and management aspects elements. First, financial integration, participation in professional organizations, on the acquisition of assets, inventory, the default standard prior to the acquisition of an amendment, and feedback to management and investors the true information so that to make further decisions. Second, the integration of strategy and culture, this is the direction of uniform development of new and old companies work with all levels of thinking is the basis for follow-up integration.
Is the most complex aspects of the operation and management of the integration. Chinese media, there are two outstanding issues, one in operation, the M & A after the resources have not been integrated into "total sales platform" on; Second, in management, sales incentives and the stability of the management team there have been significant problem. It is these two issues led directly to Chinese media Embarrassment of the current situation.
The face of current difficulties, whether to do anything then? In my opinion, to change the status quo, to reverse the unfavorable situation, needs of investors and management to make sound judgments on the current situation to form a consensus on this basis to make positive, effective working , China, or the media can be gradually turned the corner of.
First, the premise of stability, and enhance the current management team. Typically, when the company faced with such difficulties, investors and management problems because of conflicts of personnel changes. When such problems occur even more necessary to strengthen effective communication, not simply brutally enforced.
Second, adjust the incentive and evaluation mechanism, stable sales. Sales staff to give a reasonable assessment targets, not rapid depreciation, over-consumption sales growth potential, affecting the stability of the sales force.
Third, the integration of resources and platforms to clear bad assets. Sales platform that can be incorporated into the overall M & A resources to solve technical problems as soon as possible, to achieve the unity of management. M & A found that non-performing assets to ton output capacity, resulting in a greater reduction of losses.
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